Therapist Brand Redesign Sparks New Book, Courses, and Client Clarity

Brand Photography

Art

Web Design

Branding

Therapist Brand Redesign Sparks New Book, Courses, and Client Clarity

The Problem

How a strategic rebrand helped turn a Framer website into the foundation for a growing body of work.

The Problem

How a strategic rebrand helped turn a Framer website into the foundation for a growing body of work.

The Problem

How a strategic rebrand helped turn a Framer website into the foundation for a growing body of work.

What We Did

I led a full strategic overhaul: brand archetypes, identity design, photography, AI-driven visuals, and a semi-custom Framer website. A key move was designing a brand system that worked like a filter—built to resonate deeply with the right people and quietly repel the wrong ones.

What We Did

I led a full strategic overhaul: brand archetypes, identity design, photography, AI-driven visuals, and a semi-custom Framer website. A key move was designing a brand system that worked like a filter—built to resonate deeply with the right people and quietly repel the wrong ones.

What We Did

I led a full strategic overhaul: brand archetypes, identity design, photography, AI-driven visuals, and a semi-custom Framer website. A key move was designing a brand system that worked like a filter—built to resonate deeply with the right people and quietly repel the wrong ones.

The Result!

The new brand brought clarity to his voice, structure to his content, and a steady stream of ideal-fit clients. It also unlocked serious momentum: Mark is now writing a book, developing a custom online workshop, and publishing blog content powered by the systems and strategy we built together.

The Result!

The new brand brought clarity to his voice, structure to his content, and a steady stream of ideal-fit clients. It also unlocked serious momentum: Mark is now writing a book, developing a custom online workshop, and publishing blog content powered by the systems and strategy we built together.

The Result!

The new brand brought clarity to his voice, structure to his content, and a steady stream of ideal-fit clients. It also unlocked serious momentum: Mark is now writing a book, developing a custom online workshop, and publishing blog content powered by the systems and strategy we built together.

How a strategic rebrand helped turn a Framer website into the foundation for a growing body of work.

Branding

Web Design

Brand Photography

Art

Mark Dombeck, PhD

“I want the website to act as a filter—people will choose me or say, ‘I really don’t like that guy.’ That’s exactly what it does now.”

Next

Project

Damn, your hair looks good today! © Brian DeSimone Photography 2025

About

Brian DeSimone is an Oakland-based portrait photographer serving the San Francisco Bay Area and Silicon Valley.

Specializing in executive headshots, corporate team photography, and commercial brand campaigns for founders, startups, and creative businesses.

❤️

Damn, your hair looks good today! © Brian DeSimone Photography 2025

About

Brian DeSimone is an Oakland-based portrait photographer serving the San Francisco Bay Area and Silicon Valley.

Specializing in executive headshots, corporate team photography, and commercial brand campaigns for founders, startups, and creative businesses.

❤️

© 2025 Brian DeSimone Photography.

(P.S. damn, your hair looks good today!)

About

Brian DeSimone is an Oakland-based portrait photographer serving the San Francisco Bay Area and Silicon Valley.

Specializing in executive headshots, corporate team photography, and commercial brand campaigns for founders, startups, and creative businesses.

❤️