You're part of an upcoming brand photoshoot (woo!). This post covers everything you need to know to show up prepared and look your best.

AI can generate technically perfect headshots (that's the problem). When perfection is free, connection is the differentiator. Here's what actually works in 2026.

Eight years ago, I photographed a girl a kids' music camp. That image ended up winning first place, landed on the back of 50 buses across Oakland and Alameda county, and became one of the foundations of my visual style today.

In a world where everyone is Googling and ChatGPT'ing everyone, your headshot is your first impression, and it’s happening before you even say a word.

Brand him like a thought leader, not a therapist-for-hire. Mark was the ideal client: reflective, collaborative, empowering, trusting and deeply aware of the emotional weight design can carry.

Preparing for your executive portrait session? This guide covers everything you need to know - from what to wear and bring, to how to prepare mentally for a high-stakes headshot session. Based on over 20 years photographing Bay Area founders, executives, and teams.

The first impression is a lasting one.