What’s this about?
Every day we are surrounded by negative imagery, negative messages and negative advertisements. They remind us that we either aren't good enough, that we don't have enough or that we made a mistake. They rob us of our energy and they give us nothing in return but a feeling of emptiness, unworthiness and depression.
This piece is going to stand up against all that.
This girl is emanating with positive energy and joy. So much so that you can literally feel it. This kind of energy is powerful, contagious and needs to be shared. I want it to inspire joy, positivity and love in people everywhere and in all it's forms.
LIVEPUREJOY is going to combat the negativity.
LIVEPUREJOY is going to bring us up instead of bringing us down.
LIVEPUREJOY is going to inspire positive thinking.
LIVEPUREJOY is a gentle reminder about love.
LIVEPUREJOY is going to turn our negative thoughts into positive ones.
LIVEPUREJOY is going to inspire us and remind us that we are worth it.
LIVEPUREJOY is going to get us through our workday.
LIVEPUREJOY is going to dump positive energy all over you and your friends
LIVEPUREJOY works because it is both subjective and ambiguous. It also doesn’t feel patronizing or insensitive.
note: I wanted to use #LIVEPUREJOY so that we could start a movement with this unused hashtag but I couldn't make the design work.